Diversity Richmond - Charity Announcement

charity diversity richmond equality find your why remember your why

As PRIDE month comes to a close we are excited to announce that starting today 10% of all sales of Equality scented products will be donated to Diversity Richmond. We felt it would be the best choice to see local impact and support a local group that aligns with our values. Join us in changing our world one why at a time.


Diversity Richmond is a catalyst, a voice, a place and a resource for Richmond’s LGBTQ+ community.

In April 2015, The Richmond Gay Community Foundation and the Gay Richmond Community Center announced a structural change to our organization, combining both entities into Diversity Richmond. The new name was chosen to better reflect the diversity and inclusion that was already evident in our mission. Diversity Richmond is a leader in the effort to create a permanent and sustainable non-profit structure in Richmond dedicated to serving the LGBTQ+ community, their families and allies. We advocate for fairness, working closely with others who share our vision.

In the last 15 years, much has changed in the fight for LGBTQ+ rights. Diversity Richmond has evolved into a multi-faceted organization, while remaining a respected a voice for the acceptance of sexual and gender minorities. We envision a community where LGBTQ+ citizens are treated with respect and dignity, and their unique gifts are championed and celebrated, enriching the colorful fabric of our community.



The Gay Community Center of Richmond was founded in 1999 to provide support for the agencies and groups that serve Central Virginia’s sexual and gender minority people, and to educate the public about the many issues facing our community. In 2004, GCCR purchased our current facility, which has undergone extensive renovations through the years, with much yet to accomplish.

In 2000, Jon Klein opened a Main St. thrift store called Out of the Closet Thrift. The name was later changed to Diversity Thrift, and is now one of Richmond’s best known and most popular thrift stores.


How we do it

Diversity Richmond raises money through community donations to and sales from Diversity Thrift, our retail store, and Diversity Bingo!, a popular community activity, in addition to our member program, space rentals and special event fundraising. Proceeds are used to support local non-profit, LGBTQ+ and LGBTQ+-friendly community-based organizations.


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